How does an expert in corporate events survive fundraising campaigns for a non-profit?

As an expert in travel and corporate events, our expertise is sometimes challenged by the need to adapt to the context and needs of non-profits.



To adapt to the particular world of the Non-Profit Organization (NPO), there are some points to consider.

For several years now, NPOs, like The Diabetic Children’s Foundation or Procure, have entrusted Othentika with the organization of their support-building events to benefit their cause. This is a practical way to become socially involved in important causes and support the community.

Here are some tips to help you adapt your event-organizer reflexes to a non-profit context:

  • Get to know all the stakeholders of the NPO in question and learn what resources they have to offer. Members of the board or the honorary chairs of events to be organized are often key people in the community, or have a large network that you should not neglect or hesitate to call upon.
  • Clearly define, with your customers, the budget allocated for expenditures: it’s often lean and must be respected. Funds in an NPO are tightly controlled, and rightly so. So be careful because money from donations or government grants may be subject to restrictions regarding its use.
  • Negotiate with suppliers by highlighting the project’s goal—a sponsorship is sometimes easier to get than you think. It would be easy for a vendor to offer his service at a discount or completely free because the firm will feel involved in its own way. Also, remember to highlight certain aspects, like the possibility of getting a receipt for tax credit, good visibility during the event, etc.
  • Keep an eye on the search for volunteers if the NPO’s funds are not sufficient, and remember to think of the volunteers long enough in advance to allow for recruitment. Many organizations provide help in finding volunteers: Centr’aide and centres for volunteer action in the city or region. Don’t overlook seniors’ associations like the FADOQ—they have the time and desire to get involved in such activities.
  • Provide factsheets and job descriptions for all, because in working with volunteers you must remember that all our typical organizer’s reflexes for doing things are not immediately obvious to everyone. And don’t forget that they’ve come to help out of good will, so you can’t direct them as you would contracted suppliers. A written document allows you to create a framework for their work and redirect them into the right attitude, if needed.
  • Consider calling upon public services at the location of the event; local government can often provide free equipment (stage, barriers, tables and chairs, etc.) and offer valuable assistance.
  • Don’t forget to thank everyone who got involved: often, they’ve volunteered their time or money to the cause. Never underestimate the impact of a thank you email to the people who helped you!

Feel free to share this post and your own experiences in fundraising! We’d be happy to incorporate your comments and tips in a future post.


À propos d’Othentika : Othentika est une agence événementielle et DMC de Montréal qui organise des événements et voyages corporatifs sur mesure pour les grandes organisations afin de mobiliser et reconnaitre leurs employés. Ces événements prennent plusieurs formes telles que : voyage de mobilisation,  réunion annuelle, NSM, congrès, lancement de produit, gala de reconnaissance, concours de vente, programme de mobilisation, national et international, consolidation d’équipe (team building) etc, et ce, en formules clés en main ou à la carte., 514-524-0000, @othentika, LinkedIn :

3 thoughts on “How does an expert in corporate events survive fundraising campaigns for a non-profit?

  1. Thanks for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such great information being shared freely out there.

    • Thank you for your comment! It’s a pleasure to help and provide advices. We hope to give you additional input in future posts :)
      Stay tuned on Othentika’s blog!

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